The OpenGraphy team launched its new tool, GraphyStories, to allow content marketing professionals take up the 2017 new challenges.
The features are developed to meet the 10 following objectives :
Get inspired by the « trendy » topics in order to be the first to produce engaging content for your site, pages and TV / radio shows for instance.
Anticipate the subjects and content that have a high engagement level.
Find out what is buzzing right now in order to be the first to publish a story that will naturally be shared and talked about.
Measure the performance of your content on your website and social media in terms of their shares, comments and other interactions on social networks.
Do a comparison with your competitors in order to define your progress margin in terms of publication frequency and the volume of engagement per article, in other words, your media coverage.
Adopt the technology internally in the daily work of journalists, community managers, bloggers and producers.
A new way of internal collaboration. Editors may recommend articles to community managers and vice versa.
Launch new categories on your site or new media content based on web content.
Integrate web content and share your stats to your backoffice, whether in your Google Analytics tool or your content management system like WordPress.
Automate highlighted information or breaking news on your home page and in your sidebars depending on the instant performance of your content on social networks.